Brand Guide
Brand Identity Presentation

Please email pkelly@prospectridgeacademy.org for any branding questions, or to get branded items approved.

The Prospect Ridge Academy brand and style guide provides basic guidelines to brand, build awareness and promote consistency across all communications including logos, colors, and fonts. The consistency in which we adhere to these guidelines will help to build brand awareness.

The guide outlines official use of: PRA logos, mascot, tagline, typeface, color palette, photography, and social media.

Our logo serves as the cornerstone of our identity and is the strongest visual element of every communication we produce. Its use must be well-integrated with other design system elements to produce a dynamic and consistent family of communication materials.

As the primary visual symbol of our school, our logo represents our strengths, aspirations, and character. Our logotype was designed for its ability to represent who we are today and where we are going in the future.

Master artwork files are available from the school’s communications team. Always use approved master logo artwork.

We use our color palette to promote our school spirit and pride.

Primary Color Palette

Our primary color palette is drawn from the colors we have chosen for our logo, and they should always visually dominate our communications. Always strive for accurate color reproduction in digital, print, and environmental graphics.

Support Color Palette

The support color palette adds depth to the primary brand colors by extending the primary yellow and black color signal. The support colors should be used in moderation so that the core brand colors are always prominent.

The colors shown on the bottom row should only be used in Peaks-related communications.

The Pantone® match and equivalent color builds are shown for each color.

Our mascot is the Miner. The Miner should be used for student life, clubs or groups, and

athletics, on spirit merchandise and on sports uniforms and equipment. It is not a substitute for our logo and should not be used in place of the logo.

There are two approved formats available. Both incorporate our color palette, building on our brand.

The Miner Mascot

The Miner Mascot is modern, bold and fierce – and looks his competitors in the eye.

The Miner Crest

The Miner Crest resides in a powerful shield and represents strength, health and vigor.

Peaks are student-run organizational structures that form our student government, create academic and social support networks, and increase the leadership opportunities for all students.

Peaks serve as a vertical peer support group in which each grade level is represented within

each Peak. Peaks are named after the Colorado 14ers: Capitol Peak, Mount Evans, Longs Peak, and Pikes Peak.